A PROFITABLE INVESTMENT IN THE BANK ANGLER MAGAZINE

Why is advertising in The Bank Angler cost effective?

Simple – it is the modern “rifle approach” of the new millennium rather than the discredited

“shotgun approach” of the last century.

It is an approach that is working in a massive angling economy such as exists in the U.S.A. and U.K.

It works here as well!

Rather than wasting your advertising spend on “dead” circulation in a general interest publication, spend less than what you are spending now but get your message to a “live”
audience, namely readers (consumers) who have two important reasons foractually taking the time to read your message : firstly because they have a special interest in your product or service, and secondly, and even more importantly, they have the means to actually buy them!

The sport of bank angling has enjoyed huge popularity in South Africa over the past fifty or so years, and participation in both the competitive and social sectors is estimated at about 600 00 people (all population groups). Until the advent of The Bank Angler magazine however, the facet has not enjoyed the benefit of a publication dedicated to its particular desires and needs. Demographic research shows conclusively that bank angling is consistently the most popular angling activity.

The readers of The Bank Angler are ALL avid bank anglers – otherwise they would not be readers. There is nothing in the magazine that would be of any interest to a deep sea or skiboat angler.

This means that your advertising message reaches the actual people who are potential consumers of your product – there is no wasted circulation. In addition they are the ones who can afford to buy!

There is no point is advertising to a ”mass” circulation if only a small percentage have the desire to own the product, and importantly do not have the disposable income to walk into a tackle shop and actually buy the product!

YOUR BANK ANGLER CUSTOMER

The 6000 affiliated members of SAFBAF are people who can afford the high cost of competitive bank angling. They own homes with swimming pools, are computer literate and if they are not successful businessmen in their own right, hold fulltime employment in commerce and industry.

Many own a second, holiday home, they use a purpose-bought vehicle for their bank angling, they own trailers and caravans, they spend a lot of money on out-of-town traveling, and of course use high quality, hi-tech fishing tackle.

The social, non-affiliated sector is estimated to be about 600 000 strong, and only ongoing demographic research, as undertaken by the magazine’s Consulting Editor in the past and current surveys, will provide more accurate information. Informal surveys undertaken at tackle shops does indicate a high level of consumer spending, even more so than in the affiliated sector, with the buy impulse largely driven by advertising and not because of the skill level (example: “I buy it because I want it for my collection, not necessarily to use it!”, or “ I read that so-and-so used it so it must also work for me!”)

YOUR BENEFIT

By associating your company, product or service with this community you will logically gain their goodwill, something that most often is a deciding factor when it comes to choosing one brand over another.

Being an Advertiser in The Bank Angler provides this leverage, but apart from its obvious advantageous effect on the good image of your company, it places your product in a credible “shop window” that your specific target audience diligently reads every second month. To emphasise: there is no wasted ad spend!

By investing in The Bank Angler, you are assured that your advertising message is going to the right customer!

THE BANK ANGLER – THE PUBLICATION

The integrity and market penetration of The Bank Angler is illustrated by the fact that it is the appointed Official Publication of the South African Freshwater Bank Angling Federation, the controlling body of the sport in the country.

The magazine’s MISSION is to promote bank angling and angling ethics to the entire population of the country. As such it provides pertinent information on a wide range of subject matter. These include up to date reporting on the activities of the Federation and its members at club, provincial, national and international level, providing a platform for informed debate on issues affecting the sport of bank angling, and importantly attempts to raise the skills levels and ethics of bank angling by providing information on angling strategies and techniques, angling venues and opportunities, conservation topics and creating awareness of new products.

Within this editorial mix there is due consideration given to developing the sport among all the country’s people (including the youth), and to the practical conservation of the country’s natural resources.

ADDED BENEFIT

An added benefit to advertisers in The Bank Angler is that the magazine’s graphic design staff provides a reproduction service to make adverts press ready at a agreed rate.

Distribution is via accredited tackle shops, supermarkets and bookstores. The major distribution point is in Gauteng (logically), and also in Northern Free State, Mpumalanga, Limpopo Province, KwaZulu-Natal and Western Province.

The magazine is also available on subscription.

I feel confident in urging you to seriously consider using The Bank Angler when investing in advertising and promotion – it is a fertile market place!To plan your advertising investment in the magazine, please call Annetjie Lubbe.

·  Tel: +27 (0)11 979 2766; Fax: +27 (0)11 979 2424; E-mail: Info@thebankangler.com or aclubbe@mweb.co.za “Remember Freshwater Bank Angling – It’s The Most Popular Angling Facet In The Country!”

Published: 12 issues per year:

Format: A4, Portrait

Print Process: Computer to plate

Page Trim size: 297mm x 210mm

Print Area: 270mm x 184mm

Bleed size: 303mm x 216mm

Screen count: 150 to 170.

Material requirements: Preferably made up advertisements supplied on disc.

A design and make ready service is provided for clients who do not have access to repro facilities. Make up is done on Applemac, Quark 4, Photoshop 6 and Freehand 10, PC material can be converted.

Booking deadline: Five weeks prior to publication.

Material deadline: Three weeks prior to publication.

Request deadline for design and make-up service: Four weeks prior to publication.

Material to be sent to: Material to be sent to:

The Bank Angler, 2 First Road, Glen Marais, Ext 2 Kempton park 1620, or

PO Box 10841, Aston Manor 1630; or email: sonja@thebankangler.com.

Founder: Kevin Downey

Editor: Eugene Kruger

Publisher and Managing Editor: Annetjie Lubbe.

General Manager: Corporate Affairs: Werner Lubbe